[{"data":1,"prerenderedAt":137},["ShallowReactive",2],{"\u002Fblog\u002F2025-08-21-localized-pricing":3},{"id":4,"title":5,"author":6,"body":7,"coverImage":120,"createdAt":121,"description":122,"excerpt":123,"extension":124,"meta":125,"navigation":126,"path":127,"readingTime":128,"seo":133,"stem":134,"subtitle":123,"useFirstImageAsCover":135,"__hash__":136},"blog\u002Fblog\u002F2025-08-21-localized-pricing.md","Introducing Localized Pricing","Ian Bouchard",{"type":8,"value":9,"toc":113},"minimark",[10,18,23,26,40,44,51,54,103,107,110],[11,12,13,14],"p",{},"Hackers use Caido in every corner of the world, and we want it to feel equally accessible no matter where you live. That’s why we’re introducing ",[15,16,17],"strong",{},"localized pricing.",[19,20,22],"h2",{"id":21},"what-is-localized-pricing","What is Localized Pricing?",[11,24,25],{},"Localized pricing is a way of setting prices based on local economic conditions, so that a subscription feels fair and affordable no matter where you live.",[11,27,28,29,39],{},"To do this, we’re basing localized pricing on ",[30,31,36],"a",{":target":32,"href":33,"rel":34},"_blank","https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FPurchasing_power_parity",[35],"nofollow",[15,37,38],{},"purchasing power parity (PPP)",", a way of adjusting costs so that our price feels closer to what $20\u002Fmonth or $200\u002Fyear costs in the US.",[19,41,43],{"id":42},"starting-with-brazil","Starting with Brazil",[11,45,46,47,50],{},"We’re beginning this rollout step by step, starting with Brazil, our third largest community of users. With localized pricing, individual plans are dropping by about ",[15,48,49],{},"50%"," compared to the USD equivalent.",[11,52,53],{},"Here’s the change at a glance:",[55,56,57,73],"table",{},[58,59,60],"thead",{},[61,62,63,67,70],"tr",{},[64,65,66],"th",{},"Plan",[64,68,69],{},"Before (approx. BRL, based on USD)",[64,71,72],{},"New Localized Price",[74,75,76,90],"tbody",{},[61,77,78,82,85],{},[79,80,81],"td",{},"Individual Monthly",[79,83,84],{},"~110 BRL",[79,86,87],{},[15,88,89],{},"55 BRL",[61,91,92,95,98],{},[79,93,94],{},"Individual Yearly",[79,96,97],{},"~1,100 BRL",[79,99,100],{},[15,101,102],{},"550 BRL",[19,104,106],{"id":105},"whats-next","What’s Next",[11,108,109],{},"We're starting with Brazil as an experiment, and if it works well, we’ll bring localized pricing to more regions over time.",[11,111,112],{},"If Caido feels out of reach where you live, tell us. Your feedback will guide where localized pricing comes next.",{"title":114,"searchDepth":115,"depth":115,"links":116},"",2,[117,118,119],{"id":21,"depth":115,"text":22},{"id":42,"depth":115,"text":43},{"id":105,"depth":115,"text":106},"\u002F__og-image__\u002Fstatic\u002Fblog\u002F2025-08-21-localized-pricing\u002Fog.png","2025-08-21","Fair pricing, wherever you live.",null,"md",{},true,"\u002Fblog\u002F2025-08-21-localized-pricing",{"text":129,"minutes":130,"time":131,"words":132},"1 min read",0.885,53100,177,{"title":5,"description":122},"blog\u002F2025-08-21-localized-pricing",false,"f53FhgWiKF4FMorBsvOocHM3BZuNcGHYoTAlrANG3FA",1779975412707]